For the third consecutive year we have developed and executed the Stella Artois “Stella Holidays” Christmas campaign. Our inspiration was “The tree of desires”, where we created the largest chalice tree in Lima – Peru located in the C.C Jockey Plaza.

Aim:

The goal was to generate sales of artist-created chalices, while reinforcing a memorable brand experience, with a big and ball Stella Holidays Tree element. In addition, it seeks to attract people through experiences so that they can learn more about Stella Artois.

Services

  • Strategic development

  • Branding and Content

  • Brand experience

Results (2020, 2021 and 2022)

  • +30K chalices sold
  • +100K people directly impacted
  • +200K people impacted by the digital rebound
  • Assembly in less than 24 hours

Other success stories

NATURA AVON

SUCCESS STORY HERE

KUNAN

SUCCESS STORY HERE

PURA CALLE

SUCCESS STORY HERE