For the third consecutive year we have developed and executed the Stella Artois “Stella Holidays” Christmas campaign. Our inspiration was “The tree of desires”, where we created the largest chalice tree in Lima – Peru located in the C.C Jockey Plaza.
The goal was to generate sales of artist-created chalices, while reinforcing a memorable brand experience, with a big and ball Stella Holidays Tree element. In addition, it seeks to attract people through experiences so that they can learn more about Stella Artois.
Branding and Content