Case of success
Promperu came to us with the aim of promoting tourism worldwide. For this, we created the campaign “Start your adventure in Peru” where we take care of the conceptualization, direction and production of a video and different content showing off the best national destinations.
Aim:
Our objective was to promote Peru as a safe tourist destination and invite tourists to travel again after the pandemic, through an advertising campaign that we started with a piece that inspires tourists to discover the cultural richness, natural beauty and gastronomic variety of Peru in a safe and protected environment.
Services
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Strategic development
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Branding and content (On/Off)
Results
- Global Communications Campaign: United States; Chile, Colombia, Mexico and Spain
- +31M people impacted
- +1000 pieces of communication
- Tv, radio, press, ooh, digital
